Our Philosophy

At the core of the Petite Pluie range is the philosophy that skincare should be simple, straightforward and effective. We believe that using fewer ingredients of the highest quality possible is the key to achieving healthy skin that is naturally radiant. We are strong advocates of the 'less is more' approach when it comes to skincare and believe that, in order to maintain a youthful appearance and promote healthy skin, we should be using products that can be easily included into our daily routines.

A regular skincare regime can only be supported with clean products that are easy to use, gentle on the skin and free from chemicals, including artificial fragrances, parabens, and phthalates. This is why our products have been formulated with only the finest all-natural, vegan ingredients and are 100% cruelty-free. K-beauty technology is at the forefront of our product development process, as we believe that this offers the most advanced skincare solutions. The combination of nature and technology has always been at the heart of our products and is what sets us apart from other skincare brands. We are constantly striving to develop new ways to improve our science-backed formulas and create a range of products that can offer noticeable results without compromising on safety or ethics.

Our Mission

We're on a mission to provide natural and non-toxic skincare products that are gentle and simple enough for everyday use, yet effective enough to address a wide range of leading skin concerns, always putting people, our planet, and its wildlife first.

At Petite Pluie, we believe that everyone deserves to have access to premium quality skincare products that don't cause harm to the environment and leave a lasting legacy we can all be proud of. We are passionate about creating products that not only make you look and feel good but do good for our planet too. To this end, our ingredients contain no animal by-products and our packaging is FSC certified, meaning it comes from well-managed forests that provide environmental, social and economic benefits.

We are firm believers in the power of nature and are constantly striving to find new ways to harness its vast potential. Petite Pluie is committed to providing our customers with the highest quality products and service possible and aim to educate, inspire and empower people to make small changes in their daily lives that can have a big impact on the health of our planet and its people.

Our Promise

Our promise to our community is to remain true to our founding philosophy, continuing to develop pure and simple, all-natural skincare products that can be easily incorporated into your daily routine and provide real results. We will always be open and honest about our ingredients and formulations, ensuring that our products are safe for you to use and aimed at empowering you to make informed choices.

As we grow forward, our products will always be 100% cruelty-free and mostly vegan, and our ingredients will never contain any harmful chemicals or artificial fragrances. We will also continue to harness the power of technology to innovate and push the boundaries of skincare, providing the most effective products possible that are geared towards helping people feel both confident and comfortable in their own skin.

Our Founding Story

Our story begins with one woman's dream to create a range of clean and simple skincare products that are as effective as they are gentle.

Our founder, Lucy, a Korean woman living in Vancouver Canada, was diagnosed with breast cancer four years ago, at the young age of 40. After bravely undergoing surgery, she noticed that her skin appeared to be aging faster, and that she was beginning to experience more skin challenges as she went through radiation and hormone therapy. Wanting to avoid using harsh chemicals on her already sensitive skin, Lucy and her husband set out on a mission to develop natural and non-toxic skincare products that would help her heal and feel beautiful again. They strongly believed that using premium, toxin-free, all-natural ingredients would make for the most effective, safe and gentle skincare products possible.

After much research, sample testing, and collaboration with experts from a Seoul-based Korean cosmetic laboratory, the first Petite Pluie products were born. Combining the superior quality of natural, vegan ingredients with cutting-edge K-beauty technology, they were able to harness the power of both nature and technology to develop the most innovative formulas, designed to address a wide range of skin concerns with simple yet powerful solutions.